It only it were true! The guys at Retail Me Not, mock Wall Street asking the public to spend $700 bn and get a 25% discount… not a bad deal =)
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Magpies swoop environment award
Hot in the heels of winning a HIA Greensmart award earlier this year, Midland Brick has now taken out two Sustainable Cities Awards in the categories of Waste Management and Sustainable Community Partnerships.
The Keep Australia Beautiful Sustainable Cities Awards recognise community organisations, schools, businesses and local government agencies who are active in their communities and making valuable contributions towards environmental sustainability.
Midland Brick was recognised for its innovative recycling initiatives, in particular its Midland Magpies team which collects and reuses surplus clay bricks, pavers and tiles from building sites across Perth. Just recently, the program has been extended to provide a kerbside recycling service.
Over the past two years, Midland Brick has recycled a staggering 20,500 tonnes of clay, which is equal to 7.3 million bricks – enough to build 360 average double brick homes.
Alf D'Angelo, Business Development Manager, said winning these awards was a great achievement and reflected Midland Brick’s dedication to sustainability and protecting the environment.
“Of course, we couldn’t achieve these goals without strong industry support,” Mr D’Angelo said.
“We’ve worked closely with number of different building organisations, including Ross North, In-Vogue, Metrostyle, Plunkett Homes, APG Homes, Pindan Homes, Webb and Brown-Neaves, Jade Projects, Rural Building Company, Highbury Homes, Daly and Shaw, Novus, Perceptions, Capital Demolition and Brajkovich Demolition to facilitate the program.
“The award highlights a shift in industry trends toward environmentally conscious development.”
Midland Brick has been recycling its imperfect and waste products from our Middle Swan clay brick site and Cannington and Jandakot masonry sites into its clay mix for some time. Last year Midland Brick established the Midland Magpies to take this to the next level.
“It has proven so popular that recently we extended the service to residents. In what is a WA first, the kerbside program collects waste clay bricks, pavers and roof tiles on request, allowing 10 days notice, with the minimum pick up being 750kg – the equivalent of one trailer load,” Mr D’Angelo said.
“The most important point to note is that the returned material must be ‘clean’ – that is the brick and paver waste cannot have any other materials mixed in with it, especially timber, metal, paper or excessive mortar,” he said.
Divisional General Manager Peter Hogan said the program was a win-win for not only consumers and the industry, but also the environment.
“Sustainability is a real focus for us, we are delighted to provide the industry with a service to take clean building waste off site that otherwise would have gone to landfill, costing expense to industry, home builders and consumers,” Mr Hogan said.
* John Cooke provides PR services for Midland Brick


Comments
I notice that this and the McDonald’s ad are being rapidly voted up. Is there a method to mark this sort of advertising as spam, for mod review, or does the person with the most sockpuppets win?
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Anyone who is logged in to the Norg can vote a story up or down. They can only vote once per story, however, some Cit J’s have more weight to their votes than others as they contribute their way up the Cit J ranks. Many people read the stories, but forget to vote the story up or down, or are not logged in. We (the audience) are the moderators of the Norg
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Maybe they’re using the voting system to their advantage?
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I keep an eye on that - the only way to really do that is to game the site with multiple accounts, in which case those accounts would be deleted. The more stories and comments you contribute that get votes the higher your ranking becomes. That way continually spamming the site will NOT get you up the rankings. But the system is always open to improvement and feel free to email me any ideas of how we can improve things. My email bronwen @ norg dot com dot au
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You can report it is as spam (see report next to the vote buttons), and we do remove content from time to time if there are enough complaints. In this case though, I’d say use your vote and vote it down.
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Ah, guys… there are a few people in my office who use Perth Norg regularly and I’ve got no doubt that when they see a post by me they vote it up - I do likewise for them, but there’s no intent to spam the site.
I’ve been posting here for quite a while and yes, I do post up modified media releases to promote my clients’ latest news.
In respect to this article, can anyone tell me how a WA-based company winning an independent award for its environment initiatives isn’t news? And likewise for the fact that Maccas Australia is the first major coffee chain to sell sustainable coffee?
By all means vote the story down if you think it’s poorly written, or has no news value, but not simply because it comes from a PR bloke. Would it make it any different if this had been picked up by The West and I’d posted a link to their version of the story?
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