PerthNorg

The Sheffield Shield is back with a new sponsor

After almost a decade of crass corporate marketing, the Sheffield Shield has reverted to it's original name. The competition, which was founded on a donation by the Earl of Sheffield in 1891 was hijacked in 1999 by corporate sponsor Pura, a subsidiary of San Miguel Corporation.

Fortunately, Cricket Australia has found a sponsor (Weet Bix) who is prepared to respect the traditions of the game and has given us back our Sheffield Shield cup.